Privacy Policy
Lemon Curd Herd | Last updated: April 2026
This policy explains what information Lemon Curd Herd collects, why we collect it, and what we do with it. We have tried to write it in plain English. If anything is unclear, get in touch.
Who We Are
Lemon Curd Herd is a men's community platform based in the United Kingdom. For the purposes of UK data protection law, we are the data controller for the personal information collected through this website. You can contact us at: moo@lemoncurdherd.com
What Information We Collect
We collect the following categories of personal information, depending on how you interact with the site:
Information you give us directly
- Name: collected when you use the contact form or create an account.
- Email address: collected when you sign up to our mailing list, use the contact form, or create an account.
- Phone number: optional. You may choose to provide your phone number when creating an account or getting in touch. It may be used for two-factor authentication and, where relevant, for community group communications run by Lemon Curd Herd.
Information collected in connection with purchases
If you purchase merchandise through our shop, your name, delivery address, and email address will be collected to fulfil your order. Our shop operates through Printify, a third-party print-on-demand fulfilment service. Payment details are processed by Printify's payment provider and are not stored by us. Please refer to Printify's privacy policy for details of how they handle your data.
Information collected automatically
When you visit the site, we use Google Analytics to collect anonymous data about how people use it. This includes pages visited, time spent on the site, and approximate location at country or region level. This data does not identify you personally.
What We Use Your Information For
- Name and email address from the contact form: to respond to your enquiry.
- Email address from the mailing list signup: to send you occasional updates from Lemon Curd Herd. We will only contact you when we have something worth saying.
- Phone number: where provided, used for two-factor authentication and community group communications. Providing your phone number is always optional.
- Purchase information: to fulfil your order and handle any related correspondence.
- Google Analytics data: to understand how people find and use the site so we can improve it.
Our Legal Basis for Processing Your Data
Under UK GDPR, we need a legal basis for processing personal data. Ours are:
- Mailing list sign-ups: your consent, given when you opt in. You can withdraw that consent at any time by unsubscribing.
- Contact form submissions: our legitimate interest in responding to people who get in touch with us.
- Account registration and two-factor authentication: the performance of a contract or service, and our legitimate interest in keeping accounts secure.
- Purchase fulfilment: the performance of a contract.
- Google Analytics: our legitimate interest in understanding and improving the site.
How Long We Keep Your Data
- Mailing list email addresses: until you unsubscribe, or until we close the list.
- Contact form submissions: for as long as is reasonably necessary to handle your enquiry and any follow-up.
- Account data including phone number: for as long as your account remains active. If you delete your account, we will delete your personal data promptly.
- Purchase records: retained for seven years in line with standard UK financial record-keeping requirements.
- Google Analytics data: retained in accordance with Google's standard retention settings.
If you ask us to delete your data at any time, we will do so unless we are legally required to retain it.
Who We Share Your Data With
We do not sell your data. We do not share it with advertisers. We do not pass it to third parties for their own marketing purposes.
We use the following third-party services that may process data on our behalf:
- Google Analytics: website analytics. Google's privacy policy is available at policies.google.com/privacy.
- Printify: print-on-demand fulfilment for our shop. Printify's privacy policy is available at printify.com/privacy-policy.
- Our database and email infrastructure providers, who store data securely on our behalf and are bound by data processing agreements.
Cookies
Google Analytics uses cookies to function. These are small text files stored on your device when you visit the site. They allow Google Analytics to recognise returning visitors and track usage patterns. You can manage or disable cookies through your browser settings. Disabling cookies may affect how some parts of the site work.
Your Rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Ask us to correct inaccurate data
- Ask us to delete your data
- Withdraw consent at any time (for mailing list emails, this means unsubscribing)
- Object to processing based on legitimate interests
- Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been breached
To exercise any of these rights, contact us at moo@lemoncurdherd.com. We will respond within 30 days. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.
Data Security
We take the security of your data seriously. Your information is stored in secure systems and we take reasonable technical and organisational measures to protect it from unauthorised access, loss, or misuse. No method of electronic storage or transmission is completely secure, but we do everything reasonable to protect your data.
Children
This website is not directed at children under the age of 13, and we do not knowingly collect personal data from anyone under that age. If you believe a child has provided us with personal information, please contact us and we will delete it.
Changes to This Policy
We may update this policy from time to time. When we do, we will update the date at the top of this page. We will notify mailing list subscribers of any significant changes.
Contact Us
If you have any questions about this policy or how we handle your data, please contact us at moo@lemoncurdherd.com or via lemoncurdherd.com. We are a small operation and we will get back to you.